LOUD TECHNOLOGIES INC. APPOINTS NEW SALES REP FOR SOUTHERN CALIFORNIA

January 6, 2004 - Woodinville, Wash. - LOUD Technologies Inc. (OTCBB: LTEC) today announced the appointment of Audio Geer as its sales representation firm in Southern California and Southern Nevada. Founded in 1994, Audio Geer is headquartered in Los Angeles with regional offices in San Diego and Las Vegas.

“Audio Geer will represent our entire portfolio of brands including Mackie, Tapco, EAW and the new EAW Commercial line,” stated Larry Bennett, Sales Manager, National Accounts for LOUD Technologies Inc. “They’ve got a strong reputation for developing innovative customer and dealer training programs and we’re confident that they have the expertise to ensure ongoing growth, and superior service throughout the region.”

Alan Geer, President of Audio Geer commented, “LOUD Technologies has an exceptionally strong portfolio of brands as well as one of the most innovative product development teams in professional audio. We are very excited to embark on this partnership.”

About LOUD Technologies Inc.
LOUD Technologies Inc. develops professional audio products under the brands Mackie, EAW, SIA Software and Acuma Labs. Products from LOUD Technologies' brands can be found in professional and project recording studios, video and broadcast suites, post production facilities, sound reinforcement applications including churches and nightclubs, retail locations and on major musical tours.

Mackie, EAW, SIA Software and Acuma Labs are registered trademarks of LOUD Technologies Inc. in the United States and other countries. All other trademarks are the property of their respective owners.