LOUD TECHNOLOGIES APPOINTS MARK MADISON TO THE NEW POSITION OF GROUP MANAGER FOR EAW COMMERCIAL

January 6, 2004 - Woodinville, Wash. - Loud Technologies Inc. (OTCBB: LTEC) today announced the appointment of Mark Madison to the position of Group Manager for the newly created EAW Commercial group.

In this position, Madison will be responsible for defining and implementing sales and distribution programs for the new EAW Commercial division. Madison will also serve as the primary link between field sales, marketing and the EAW Commercial product development team with full responsibility for sales strategy, policies and procedures, promotional activities, customer relationships, product applications, and presentation standards.

"Joining the LOUD team and leading the EAW Commercial group is a remarkable opportunity," commented Madison. "EAW is one of the most recognized brands in professional audio and certainly well respected by system integrators and contractors alike. I'm proud to play a role in the introduction of the new EAW Commercial products and am looking forward to working with one of the most skilled product development teams in the world."

Mark Madison brings to LOUD Technologies over twenty-five years of experience in the audio-visual world having worked in broadcast, production, sound reinforcement, studio recording, video conferencing, and all forms of sound and video contracting and systems integration. He has designed and managed over 1000 projects with ranging from tens of thousands to several million dollars for companies like MCSI, Hoffman Media Systems, EIS and Chevron Corporation. With a background in electrical engineering, Madison also brings extensive marketing, business development, sales and management experience.

Mark Madison will work from LOUD Technologies' headquarters in Woodinville WA, reporting to Sr. Vice President of Marketing and Product Development Ken Berger. "Mark is the perfect person to lead our new EAW Commercial group," commented Berger. "He has a proven track record for identifying and addressing the specific needs of the commercial sound market and a strong history in developing successful sales and promotional programs. This appointment solidifies LOUD's commitment to commercial audio, and we're confident that under Mark's leadership, EAW Commercial will quickly become the industry standard for contractors and system integrators worldwide."

About LOUD Technologies Inc.
LOUD Technologies Inc. develops professional audio products under the brands Mackie, EAW, SIA Software and Acuma Labs. Products from LOUD Technologies' brands can be found in professional and project recording studios, video and broadcast suites, post production facilities, sound reinforcement applications including churches and nightclubs, retail locations and on major musical tours.

Mackie, EAW, SIA Software and Acuma Labs are registered trademarks of LOUD Technologies Inc. in the United States and other countries. All other trademarks are the property of their respective owners.

Forward-Looking Statements
This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about the Company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and the following: changes in demand for the Company's products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, constraints on supplies of critical components, excess or shortage of production capacity, difficulties encountered in the integration of acquired businesses and other risks discussed from time to time in the Company's Securities and Exchange Commission filings and reports. In addition, such statements could be affected by general industry and market conditions and growth rates, and general domestic and international economic conditions. Such forward-looking statements speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.